Why Your Past Training & Nutrition Experiences Failed You

By: Dylan Hogan

Tried everything but nothing works? It isn’t enjoyable? It isn’t sustainable? You are not alone. The health & fitness industry has failed you, along with millions of others.

Meet group 1: Us coaches in the health & fitness industry called upon to help create change in others’ lives in the world of health & fitness.

Meet group 2: Everyone out there struggling with their weight, their health, their confidence, their image, their performance & many more health & fitness related goals. You guys in group 2 are unhappy, not only with yourself & your current situation, but at everyone in group 1. And you DESERVE to be.

You in group 2 have put your trust, hope, time, energy, & money into coaches & products that have not pulled through. From books, to nutrition apps, to Instagram swipe workouts, nothing delivered true, lasting change. I bet you have felt frustrated & hopeless. All that work, time, energy, & money for subpar, results at best.

It is our fault. Our fault for not really listening. Our fault for rolling our eyes at you on your first day in the gym. Our fault for puking up everything we know on nutrition at once. When you looked for help, we put a mountain in front of you when telling you to change everything & live an entirely different life. You were told you can’t be you anymore.

That is lazy coaching. That is coach-centered coaching. Brushing aside your goals, needs, & perspectives, while splattering you in the paint of our knowledge & demands. No wonder it didn’t stick. No wonder you resent us.

I am here to bridge that gap. I am here to deliver the client-centered coaching you need & DESERVE. I am here to combine elite-level coaching, world-class curriculum, & cutting edge-technology to deliver unrivaled training & nutrition experience & results with the help of TrueCoach & ProCoach.

ProCoach uses a habit-based methodology to deliver research-based nutrition & lifestyle coaching to those of you in group 2. TrueCoach gives you access to expert training at your fingertips.

The wait is over.

Get the coaching you deserve